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How to create a shareable content

Simple Method To Create A Shareable Content

Viral Marketing Technique


Use The STEPPS Framework
  1. S- Social Currency
  2. T - Triggers
  3. E - Emotion
  4. P - Public
  5. P - Practical Value
  6. S - Stories

Social Currency

  • Just like the things we buy, what we talk about and share communicates things about us to others. The better something makes people look, the more likely they are to share it. If something makes people feel special, or smart and in-the-know, they’ll be more likely to pass it on.

Triggers

  • A trigger is any stimulus in the environment that reminds you of something else. Top of mind means tip of tongue. The more people are thinking about something the more likely they are to talk  it.about

Emotion

  • When we care, we share. High arousal emotions - like excitement, anger, and awe - activate people and drive them to take action and share.

Public

  • If something is built to show, it’s going to be built to grow. Be visible. People often imitate after they see others take action first.

Practical Value

  • People share useful information because they want to help others. It might be saving time, eating healthier, or being more productive at work.

Stories

  • Stories are the currency of conversation. But they’re also vessels or carriers of information. Like a Trojan Horse. Build a Trojan Horse story that carries your message along for the ride.

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