Skip to main content

3 Off-Page Ranking Factors - Off-page site optimization

3 Off-Page Ranking Factors (Off-page site optimization)

In indexing and ranking pages, Google also uses off-page factors. Off-page factors are factors outside your website. Three Important off-page aspects you should pay special attention to include:
3 Off-Page Ranking Factors (Off-page site optimization)

1. Back-Links

  • Google considers back-links as votes of confidence: when different, high quality sites link back to your website, it tells Google that other webmasters/users find your content helpful. Thus, it boosts your ranking because being helpful is an integral part of Google mission statement.

In terms of back-links, pay special attention to the following

  • The Number of Domains Linking Back To Your Site: This one is major. Google uses back-links as votes of confidence: more domains linking back to your site=better rankings.
  • Number of Linking Pages: There are instances where one domain will link to you several times. While this may positively affect your overall rank, it is generally better to have multiple pages linking back to your site. Each back-link from a single page counts as a vote; thus, more pages linking back to your content=more votes=better rankings.
  • The Rank of the Linking Page: Not all websites and pages are equal. Some pages and domains have better rank. It is better for your website ranking if pages with a high PR (better-ranked pages) link back to you. As you build links, aim to have high quality websites link back to you. 
  • Link Relevancy: Imagine this, your website is about Games, and then, a site talking about Fishing links back to a page on your website; do you think Google would pay any special relevance to that backlink? NO. Links from pages relative to your subject hold the ranking relevance.
  • Homepage Links: According to some SEO theory, links from a homepage carry much more weight compared to links to other pages on the same domain.
  • Domain Authority: The authority of a domain linking back to your site is a ranking factor; links from authority sites will boost your rankings.
  • Link Diversity: The variety and types of links pointing back to your site matters a great deal. You should aim to create a variety of links. Thanks to Google Penguin, too many links of a similar type may appear spammy and negatively affect your ranking. For instance, having too many homepage links and no other page links may also appear spammy. One thing you should note is that Google does not advocate for link building. Instead, they advocate for natural back linking that provide value to their customers.
  • DoFollow vs. NoFollow Links: Google does not count NoFollow links. If you have a ton of NoFollow links and minimal DoFollow links, it is bound to affect your ranking.
  • Link Anchor and Contextual Links: Links placed within the body of content hold more relevance when compared to links placed on the side bar. On the other hand, keywords on link anchors can appear spammy and negatively affect ranking.

2. Social Mentions

  • Social mentions such as Facebook likes, shares, Tweets,WhatsApp, Instagram, Telegram, LinkedIn shares, and shares on other social platforms such as YouTube, Pinterest, and social bookmarks is yet another off-page ranking factor

3. Trust and Authority

  • As a search engine-ranking factor, trust and domain authority have evolved. In the early days of search, domain age was an important ranking factor. Fast forward to today, since Google web crawlers and search algorithm have evolved, so has domain trust and authority.
  • To increase website trust and authority, employ author and publisher tags on your content, be active on social media (social mentions), and liaise with influencers and invite them to publish content on your website/platform. Another ideal way to build trust is to have a central publishing voice on your website or blog, i.e. one-person developing content, publishing it, and promoting it on social media platforms. According to Google, to be successful in your off-page ranking, concentrate on on-page SEO by producing great content that others want to link back to.  

Popular posts from this blog

HESLB Tanzania - The Higher Education Students’ Loans Board

HESLB Tanzania - GUIDELINES AND CRITERIA FOR ISSUANCE OF STUDENTS’ LOANS AND GRANTS. IMPORTANT INSTRUCTIONS TO ALL LOAN APPLICANTS HESLB - Online Loan Application and Management System (olas) OVERVIEW The Higher Education Students’ Loans Board (HESLB) was established by Act No. 9 of 2004 and became effective in July 2005. HESLB is mandated to, among others, issue loans and or grants to needy and eligible students.  All loan applicants are reminded to: Read and follow application procedures stated in these guidelines Ensure that the Form Four Index Number provided when applying for loans matches with the one used in your application for admission; Ensure that all documents submitted to support your application have been certified by relevant authorities as specified in the guidelines; Ensure that all birth/death certificates and other certificates are certified by Registration, Insolvency and Trusteeship Agency (RITA), and Zanzibar Civil Status Registration A
Read more

HOW TO BE SUCCESSFUL IN LIFE

HOW TO BE SUCCESSFUL IN LIFE People’s beliefs about their abilities have a profound effect on those abilities. Ability is not a fixed property; there is a huge variability in how you perform. People who have a sense of self-efficacy bounce back from failure; they approach things in terms of how to handle them rather than worrying about what can go wrong. Albert Bandura, US psychologist (b.1925). Share on WhatsApp | Share On Twitter 13 Things Mentally Strong People Don’t Do On Their Walk To Success 1. They Don’t Waste Time Feeling Sorry for Themselves Mentally strong people don’t sit around feeling sorry about their circumstances or how others have treated them. Instead, they take responsibility for their role in life and understand that life isn’t always easy or fair. 2. They Don’t Give Away Their Power They don’t allow others to control them, and they don’t give someone else power over them. They don’t say things like, “My boss makes me feel bad,” because they understand t
Read more

3 Types of Resume

HOW TO CREATE A SUCCESSFUL CV - RESUME TEMPLATE Your CV is a brochure, not an autobiography. Its purpose is to help you in the process of finding a new job by selling your skills and experience to the right person. A lot of places around the world call it A Curriculum Vitae (CV), in United States, it's a Résumé. This is definitely one of the most important tools that any jobseeker has at their disposal. You may be THE best candidate for a particular job by a long way, however, if you don't make it to the interview stages the company will never know. We live in a time in which we are all increasingly responsible for the development of our own careers. In the changing world of work, our CV is our passport to new opportunities, and consequently it is the most important career document we ever produce. There is no "right way" to create a perfect CV – we are all individuals and our CVs will all be different. Creating a Successful CV helps us to identify ou
Read more