Engage With People That Like Your Page on Facebook
Start with an interesting and compelling Facebook Page that differentiates your business from the competition. Always put yourself in the customers’ shoes when implementing any new Facebook ideas.
Create Engaging Content
Facebook news feed optimization has become a new type of SEO. If you like or comment on updates from one particular Facebook page often, you are likely to see that business’ status update in your top news feed (the default setting) on a regular basis. Before you press the share button, reread the post and make sure you are asking for engagement.If you are thinking of launching a new product, ask the opinion of your customers.If you are just starting out and have very few people following your page, Facebook advertising is a great approach to reach the right people at the right time. Advertisers can request that ads are served based on what your customers have said they liked in their profile.
Use Facebook Insights Measure Performance
Facebook Insights offers valuable customer information. After reviewing age, gender and country of residence you can enhance or change your current Facebook strategy. Using this data, you can decide which content works best, the audience you are currently reaching and where improvements can be made.It’s all about making social connections with your target audience. Too often, business leaders and owners think of their target audience as nameless, faceless people. Facebook brings the human touch to your relationships with your customers; faces, names and conversations. And that is how you monetize Facebook, by creating a living dialogue with your fans.